SAMMA Resources and Tools

Industry Organizations & Newsletters

Media, Marketing, and Advertising - Organizations and Resources
Cable - Cable and Telecommunications for Marketers (CTAM) - data, agency lists...
Interactive - Interactive Advertising Bureau (IAB) - ad standards, guidelines, case studies...
Publishing - Magazine Publishers of America (MPA) - magazine circulations, case studies...
TV - National Association of Television Program Executives (NATPE) - industry news, data...
Media - National Association for Multiethnicity in Communications (NAMIC) - advocacy...

Newsletters
Media and Marketing - MediaPost
Digital Media - paidContent.org - The Economics of Content

South Asian Media and Marketing - US and India
Indian Consumer Market
Indian Digital Media - India's Digital News Monitor - Newsletter
Consumer Market Overview - India Now!* - data, research...
Marketing Case Studies - The Fortune 500: Successes in India* - F500 Entering India
* Download (right click to save file)

U.S. Market - South Asian Multicultural Marketing
Demographics - Indian American Demographics (South Asian) - From: Ameredia
South Asian Media Outlets - Indian American Media Outlets - From: Ameredia
Asian Market Overview - Asian American Market 101 REPORT - From: Kang & Lee
Gen'l Article - Chasing Desi Dollars – Indians new target for US Marketers - Time

South Asian Advertising and Media Agencies
Ameredia
ASB Communications
Elephant Advertising
Global Advertising Solutions
Intertrend International
Kang & Lee
Mahoot Media
NuWay Advertising
PanCom International

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